With the following data protection information we inform you about the processing of personal data on the Atlas websites of KPMG as well as about the rights of data subjects.
General data protection information on the processing of personal data within the framework of our general business activities and services (e.g. assessments/events) that can be commissioned via Atlas can be accessed here.
KPMG uses so-called cookies for the purposes listed below. A cookie is a text file that is sent from the web server to the browser and processes information about the website visitor (e.g. IP address), his settings and the devices used.
Strictly necessary cookies
These cookies are essential to ensure that the user can navigate and use certain functions of the website. Without them, essential parts of the website cannot be used. Accordingly, these cookies are always activated. They are only used when you visit our website and are usually deleted when you close your browser. They are also used to call up the optimized website display when accessed with a mobile device, so that, for example, your data volume is not unnecessarily consumed. The cookies also facilitate the page change from http to https, so that the security of the transferred data remains guaranteed.
Functional cookies enable the website to store information such as the user name or language selection and to offer the user improved and personalized functions based on this information. The information collected is only evaluated in aggregated form.Since we want to offer you a website that is designed for optimal user-friendliness, we recommend that you activate these cookies. Functional cookies are also used, for example, to activate the functions you desire, such as the playback of videos.
|These cookies collect data about user behavior. On this basis, the website is adjusted to the general user behaviour in terms of content and functionality. The information collected is generally processed in aggregated form, unless a user has expressly consented to a personal evaluation. Performance cookies are only used to improve the performance of the website and to tailor the online experience to the users' needs.|
|Marketing cookies are used to offer content that is more relevant to the user and adapted to his interests. They are also used to measure and control the effectiveness of campaigns. For example, they register whether a user has visited a website or not, and which content has been used. This information is used to create a personal content profile so that only content that is interesting to you is displayed. If you withdraw your consent to marketing cookies, this does not mean that you will see and receive less content as a result. It rather means that the content you see and receive is not tailored to your individual needs.|
Social media cookies are used to offer content that is more relevant to the user and adapted to his interests. They are also used to measure and control the effectiveness of campaigns. For example, they register whether a user has visited a website or not, as well as which content has been used. This information is used to create an interest profile so that only content that is interesting to you is displayed.
Further detailed information on the cookies used by KPMG can be called up in the cookie settings, where the selected cookie configuration can also be adjusted by the user at any time.
Note: If you agree to a category, the cookies are activated immediately or when the website is reloaded. If you revoke your previously granted consent to a category, the cookies will remain active until the end of their term. To ensure that these cookies are blocked immediately, you must delete them manually via your browser settings.
KPMG uses the following third-party cookies and analytics tools on these websites in detail:
(1) Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. ('Google').
The IP address sent by the browser used within the scope of Google Analytics is not combined with other Google data.
Each user can prevent the storage of cookies by means of browser settings; moreover, the collection and transmission of data generated by the cookie and relating to use of the website (including your IP address) to Google as well as processing of this data by Google can be prevented by downloading and installing the browser plug-in available at http://tools.google.com/dlpage/gaoptout?hl=en-GB
Furthermore, collection by Google Analytics can be prevented through confirmation of the following link.
Please note also that on this website Google Analytics was expanded by the code 'anonymizeIp' in order to ensure anonymised collection of IP addresses (so-called 'IP masking').
(2) Conversion Tracking
On these web pages, further tools from third parties are used, which collect data for analysis, marketing and optimisation purposes in order to improve marketing measures and our web page. The data collected are used to link advertising contacts and clicks on advertisements with the subsequent use of these websites. In this way, it can be determined whether Internet users who have seen advertisements visit this website and which services they are interested in. The collected data can also be used to deliver advertisements based on your interests. For this purpose, pseudonymous online identification numbers (Online ID) such as Cookie IDs, IP addresses, Device IDs, Advertising ID / IDFA (e.g. on Android or Apple smartphones) are used. The data collected will not be used to personally identify users of this website or app without your consent. If you do not wish for your data to be recorded as described, you can object as described below, also in relation to the respective provider.
We currently use tools from the following providers:
- “Adform” of Adform A/S Wildersgade 10B, sal. 1 DK-1408 Copenhagen, Denmark. Under the following link you will find an explanation of how you can deactivate data collection on your computer or mobile device by Adform: https://site.adform.com/privacy-policy-opt-out/
- “The Trade Desk” of The UK Trade Desk Ltd. (Co. No. 8539108), 11th Floor Whitefriars Lewins Mead, Bristol, BS1 2NT. Under the following link you will find an explanation of how to disable data collection on your computer or mobile device: https://www.adsrvr.org/
- “Display & Video 360” from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Under the following link you will find an explanation of how to disable data collection on your computer or mobile device: https://support.google.com/ads/answer/7395996
- “Amazon Advertising Platform” of Amazon Online Germany GmbH, Marcel-Breuer-Straße 12, 80807 Munich, Germany. Under the following link you have the possibility to deactivate the data collection by Amazon on your computer or mobile device. To do this, activate the checkbox “Opt Out” in the displayed list under “Amazon Ad System”: http://optout.aboutads.info/?c=2&lang=EN
- “Google AdWords”. As Google AdWords customer, we also use Google Conversion Tracking, an analysis service of Google. Under the following link you have the possibility to deactivate the data collection by Google on your computer or mobile device: https://www.google.de/settings/ads