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Financial planning and reporting with an impact
Startups want one thing above all: to focus on their business. However, investors demand well-prepared business plans and reports that provide transparent and professional information about the financial position. The KPMG Startup Finance App offers young
companies an intuitive platform for entering financial data, analyzing business plans and key figures, and creating individual reports. The tool is an optimal companion for early stage to series B startups on their way to the next step, whether this
be an upcoming financing round or a sale to another company.
The KPMG Startup Finance App automatically takes care of merging all the information into an integrated business planning model and requires no prior knowledge. In addition, analyses are carried out automatically and evaluations are generated with formulation suggestions for interpretation and argumentation. Assets, liabilities, financial position and financial performance are thus visible at the push of a button and can be output in freely editable report templates. We have a firm grasp on the complexities involved in this.
The app is available for 30 euros per month (plus VAT) and can be cancelled at any time
Insights into the app
basic information input about the venture in KPMG Startup Finance App
Overview of shareholder structure in KPMG Startup Finance app
Financial data management in KPMG Startup Finance App
Profit and loss statement analysis in KPMG Startup Finance app
Analysis of personnel development in KPMG Startup Finance App
Overview of report in KPMG Startup Finance App
Use cases
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KPMG Startup Finance App – test demo for free now
All benefits at a glance
Efficient
fast and professional preparation of financial data, specifically for startupsFlexible
individual design of reports by means of selection and commenting options of relevant financial ratiosIntuitive
easy operbility results in clear internal application and secure reporting to potential and existing investors as well as banksClear
factual calculation and appealing presentation of key figuresPractical
export the white-label report for individual application in power-pointAdditional product information
Features
- Integrated business plan consisting of an income statement, balance sheet and cash flow statement
- Breakdown of key value drivers such as growth rates, price/volume framework or customer analysis
- Detailed planning for net working capital, liquidity/cash burn, investments, equity and financing
Product versions at a glance
KPMG Startup Finance App
Self Service
KPMG Startup Finance App
Managed Service
In addition to the tool access, our experts will help you with setup and data entry as well as support you in updating and strategically aligning the business plan.
KPMG Startup Finance App
Tailored Service
Besides tool access and our professional consulting support, you will also receive further services and analyses for your company, such as the set up of multiple companies or an indicative business valuation.
Frequently Asked Questions
Which data do I need to put into the business plan and on which timely basis is the planning conducted?
First you enter basic business information about your startup into the solution, such as ownership structure and the management team.Second, you can download an excel template where you can enter general assumptions such as your last actual year, last plan year or the currency. Model settings including the segments or region your startup is operating in, the tax rate, and working capital or financial net debt can also be assumed. When submitting your data for the profit & loss statement (P&L) as well as the balance sheet, you can enter data for up to three actual years and fifteen planning years. For the first two planning years, you can even enter data on a monthly basis instead of a yearly basis. However, at least one actual year is required to display the financials for the analysis and reporting functions. Regarding the specific data that is needed in the excel template, you should enter all relevant data for a P&L, such as your sales in the form of a price-quantity framework as well as all cost of goods sold and other expenses like research and development costs. It is not mandatory, however, to enter data for the balance sheet planning, as the App can also be used without it.
Which data do I need to generate a report, and can I adapt it according to my needs?
Once you have uploaded the completed excel template and analyzed your financials, you do not need to add any additional data. You can easily integrate all relevant KPIs and graphics from the analysis into the report. However, the report does follow a predefined structure of four input steps, each of which contains information that should be included in every reporting according to KPMG experts. These key steps include information about the market you are operating in, the company presentation including e.g. your management team and product portfolio, the investment opportunity such as your growth strategy and USP, as well as your financials. Along the whole input process however, you remain fully flexible regarding including or excluding sections, sub-chapters or even whole chapters for the report you wish to generate.
Do I need to have prior knowledge in business planning or a business degree to properly use the solution?
No, the KPMG Startup Finance App is designed to make business planning and reporting as convenient as possible for you, regardless of any prior knowledge. For instance, within the excel template we offer guidance along all data input steps and provide a glossary as well as even more detailed answers to our most frequently asked questions in the App itself. If you have any further questions, you can always contact us via email.
