The following contents are covered
The Customer Centricity business analytics examines five necessary dimensions for you to successfully master your customer satisfaction:
- Strategy & organizational structure
- Methods and KPIs
- Cross-functional collaboration in customer interaction
- Customer journey design
- Designing customer interaction across channels
- Collection and use of customer feedback
- CRM competencies: collection and analysis of customer data and personalized customer targeting
- Customer centricity in all steps of product development
- Clear target objectives with regard to EX
- Knowledge and commitment of employees regarding purpose and values of the organization
- Collection of employee feedback
Customer Centricity test version
Optimize customer centricity with this business analytics
Many companies are currently facing a challenge: they need to better understand their customers' increasing and changing expectations while also cultivating a consistently positive image in order to stand out on the market.
At the same time, companies are struggling to identify areas of development, meaning that they have no starting points to take specific measures. The problem: they don't have a systematic overview of the current degree of customer centricity within their organization.
Determine how customer-centric your organization is with targeted questions in approx. 20 minutes and plan your next steps based on this. You can also select your business context: B2B or B2C.
Plan your next steps
Would you like to find out more? Talk to us about your current tasks and how this Business Analytics can support you in developing solutions for them. You can try out the Business Analytics free of charge first and see initial results straightaway. Plan your individual roadmap with KPMG Atlas!
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Get in contact with us here to find out more about our service. We're looking forward to hearing from you to discuss your specific issues.
Try out the Business Analytics in full and free of charge now!
Have you already planned your next steps? Here you have the opportunity to perform an individual maturity level determination and receive an individual summary of the results immediately.
Off-the-shelf not for you?
Please contact our experts to create a non-binding custom-fit solution for your organization.
Advantages of Business Analytics Services
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KPMG expertise
Drawing on the specialist knowledge of KPMG experts, we navigate you through your relevant issues.Ad hoc assessment
Define your individual initial need for action in real time using the results report.Benchmarking
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