Customer Centricity

The following contents are covered:

The Business Analytics Customer Centricity examines three dimensions necessary for successfully mastering your customer satisfaction:

Customer Centric Organization

  • Strategy & Organization
  • Customer Feedback
  • Customer Centric Product Development
  • Customer Journey Design

Kundenbeziehungen etablieren

  • CRM – Competencies
  • CRM – Data & Analysis
  • Customer Lifecycle Management

Interaktionen über Kanäle hinweg verwalten

  • Omni-Channel-Sales
  • Omni-Channel-Service
  • Journey Based Customer Communication

Customer Centricity Preview

Get a first impression of the Business Analytics Customer Centricity. This preview contains a number of questions from the full analytics.
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Many companies are currently facing the challenge of getting a better understanding of the increasing and changing expectations of their customers and of having to distinguish themselves on the market through consistently positive perceptions. 

Answer targeted questions to work out in roughly 20 minutes how customer-centric your organization is. You will get answers to questions such as: what roles does customer centricity play in strategies and goals? How do I manage customer relationships proactively and over the long term along the customer life cycle? Does my company communicate with the customer consistently and across channels along the customer journey? 

Use customer centricity to assess your current situation and to identify possible risks and gaps from best practice approaches.

Start the preview of the Business Analytics now

Start the Business Analytics preview. It contains an overview of all dimensions of the analysis and offers you a first insight into the question structure at hand with one of many response scales.

Plan your next steps

Would you like to find out more? Talk to us about your current tasks and how this Business Analytics can support you in developing solutions for them. You can try out the Business Analytics free of charge first and see initial results straightaway. Plan your individual roadmap with KPMG Atlas!


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Try out the Business Analytics in full and free of charge now!

Have you already planned your next steps? Here you have the opportunity to perform an individual maturity level determination and receive an individual summary of the results immediately.



Request the Business Analytics online now.

With this Business Analytics, you can perform an individual maturity level determination in your organization quickly and easily. Your maturity level determination can be carried out together with your colleagues. Get them involved by sharing the link for a consultation within your organization. You will receive a real-time result report as well as first recommendations for actions. Request the Business Analytics here!



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Define your individual initial need for action in real time using the results report. 


Obtain valuable benchmarking data to evaluate your own position. 

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