Index Digitalization Marketing & Sales

The following contents are covered

The Business Analytics Index Digitalization Marketing & Sales examines seven dimensions that are basic for successfully preparing your digital agenda:

  • Online Sales
  • Statements on Digitalization
  • Use of Instruments
  • Changes in the Past
  • Expected Changes
  • Customer Processes
  • Digital Pioneers in the Market

Index Digitalization Marketing & Sales test version

Get first impression of the Business Analytics Index Digitalization Marketing & Sales. This preview contains a number of questions from the full analytics.
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Industry 4.0, artificial intelligence, Blockchain & Co.: companies are already using digitalization in many areas as a lever to increase efficiency and effectiveness. 

How digitalized are your company’s marketing and sales? 

Use this Business Analytics to survey your level of digitalization in marketing and sales, to analyse your position in comparison with the competition, and to identify possible potential for optimization.

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Start the Business Analytics preview. It contains an overview of all dimensions of the analysis and offers you a first insight into the question structure at hand with one of many response scales.

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Discover the KPMG Digitalization Index 2023

Read the latest edition of our study to get detailed insights from more than 300 companies on the digitalization index in marketing and sales.

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