CRM Success Evaluation

The following contents are covered

The Business Analytics CRM Success Evaluation examines seven dimensions necessary for successfully assessing your maturity level:

Customer Relationship Management

  • Strategic CRM
  • Planning and Implementation
  • Analytical CRM
  • Performance Measurement

Company Performance:

  • Business Processes
  • Customer Satisfaction
  • Financial Key Figures

CRM Success Evaluation test version

Get a first impression of the Business Analytics CRM Success Evaluation. This preview contains a number of questions from the full analytics.
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The use of CRM is increasingly becoming a strategic tool for companies to put customers at the heart of all business activities and understanding their requirements. However, an integrated consideration of the influence that CRM has on business performance is generally ignored. A large number of companies are therefore confronted by the question: “How do you set up your customer relationship management so that the company’s success can be ensured and increased in the best way possible?” You can take a first step in the right direction by creating transparency and identifying relevant needs for action. 

The following Business Analytics from KPMG is used to assess and analyse the influence that your CRM has on your business performance. The current state of affairs is determined and analysed on the basis of your answers in a total of seven dimensions.


The Business Analytics thus help to identify possible risks and gaps from best practice approaches. The results are consolidated into an overall picture at the company level, which is then provided together with a comparison of the benchmark (best practice). 

The analysis consists of two subject-specific parts. The questions in the first part relate to your customer relationship management and are allocated to the four dimensions of strategic CRM, planning and introduction, analytical CRM, and performance measurement, while the questions in the second part are divided into the dimensions of business processes, customer satisfaction, and key financial performance indicators.


Start the preview of the Business Analytics now

Start the Business Analytics preview. It contains an overview of all dimensions of the analysis and offers you a first insight into the question structure at hand with one of many response scales.

Plan your next steps

Would you like to find out more? Talk to us about your current tasks and how this Business Analytics can support you in developing solutions for them. You can try out the Business Analytics free of charge first and see initial results straightaway. Plan your individual roadmap with KPMG Atlas!

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Try out the Business Analytics in full and free of charge now!

Have you already planned your next steps? Here you have the opportunity to perform an individual maturity level determination and receive an individual summary of the results immediately.

Request the Business Analytics online now.

With this Business Analytics, you can perform an individual maturity level determination in your organization quickly and easily. Your maturity level determination can be carried out together with your colleagues. Get them involved by sharing the link for a consultation within your organization. You will receive a real-time result report as well as first recommendations for actions. Request the Business Analytics here!

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Advantages of Business Analytics Services

Benefit from our rapid and uncomplicated location determination for your current issues at any time by using our digital service.

KPMG expertise

Drawing on the specialist knowledge of KPMG experts, we navigate you through your relevant issues. 

Ad hoc assessment

Define your individual initial need for action in real time using the results report. 


Obtain valuable benchmarking data to evaluate your own position. 

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